If you’re using the Memberlite Theme and have a company logo or inspiration image, here’s an easy way to generate your site’s primary, secondary, and action colors.
Enter Pictaculous!
Pictaculous is a free image analyzer tool brought to you by MailChimp. It’s simple: upload an image (or your logo), and the tool identifies the dominant HEX colors. The tool will show you the image’s used color palette, as well as some suggested color schemes that introduce complementary colors.
Memberlite has several customization options for the color scheme. The main colors used on the site are defined as “Primary”, “Secondary”, and “Action”. Below are some guidelines for assigning your color scheme to these fields:
Primary
The “Primary” color is most widely used throughout the site: for headings, every page’s masthead background and the footer widget area background.
Select the logo or image’s most dominant and pleasing color.
Secondary
Your “Secondary” color should complement the “Primary” color but be different enough to create contrast. This is the second most dominant color in your logo/image but should not be bold or attention grabbing (don’t select a color that detracts from the “Action” buttons/callouts).
Action
Use a vibrant, bright color for your “Action” setting. This color is used for buttons and highlight areas—so it needs to drawn the eye’s attention and encourage clicks!
The color is used sparingly but packs a maximum effect when well selected.
Let me know what you think!
If you give Pictaculous a try, let me know in a comment below how it works for your site. You may not have a site logo, but if you have a photo or stock image that really speaks to your membership site’s message, give it a try in the image analyzer.